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Trend spotting for 2010 

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One of the world's leading trend firms, tendwatching.com has just released its 10 Consumer Trends for 2010. From "urban pride" to "forced sustainability", 2010 should bring a bonanza of opportunities. (With any luck, by the end of 2010, the average person will understand what these buzzwords mean.)

The full, free briefing can be found at http://www.trendwatching.com/ 2010/. A summary:

BUSINESS AS UNUSUAL: Forget the recession: the societal changes that will dominate 2010 were set in motion long before we temporarily stared into the abyss. And even when the downturn ends, there won't be a return to 'business as usual'.

URBANY: Extreme urbanization will lead to more sophisticated and demanding consumers around the world. Urban culture is THE culture.

REAL-TIME REVIEWS: Whatever new product or service gets launched in 2010, it will be reviewed in real time (immediately). Transparency tyranny (or triumph) is upon us.

(F)LUXURY: With status symbols becoming more fragmented, luxury is whatever consumers want it to be in 2010.

MASS MINGLING: Online lifestyles are actually fueling real world meet-ups, shattering all predictions about a virtual and socially isolated future.


ECO-EASY: In 2010, corporations and governments will force consumers to be more green by restricting the alternatives.

TRACKING & ALERTING: Tracking and alerting are the new search. Next year, consumers will further expand their sphere of control.


EMBEDDED GENEROSITY: Generosity as a trend will further adapt to the zeitgeist, leading to more pragmatic and collaborative charity.


PROFILE MYNING: With hundreds of millions of people now nurturing their online profiles, 2010 will be about consumers making money from these profiles, from intention-based models to digital afterlife services.


MATURIALISM: 2010 will be even more opinionated, outspoken and raw than 2009; thank the anything-goes online world for that.

About trendwatching.com: London/Amsterdam-based trendwatching.com is one of the world's leading consumer trends firms.

Source: CNW