This Canadian documentary take on Hugh Hefner, founder of Playboy, is gentle and complimentary. According to Brigitte Berman's story, Hefner was not only an activist for sexual freedoms but women's right (to enjoy sex) and civil rights.

The 84-year-old original playboy, it should come as no surprise, is very smart, literate, and has a social conscious. Unfortunately for most of women of a certain generation, he has always been portrayed as a dirty old man who wears silk pajamas 27/4.

Playboy was launched in1953, and the first issue featured nude photographs of Marilyn Monroe. Henfer had the brand thing going very early, and in the late 1950s launched a late night “penthouse party” television show which featured black and blacklisted performers. His Playboy clubs ignored the colour barrier in Miami and New Orleans, and gave black comedians such as Dick Gregory a wider audience.

Hefner also published fiction and non fiction by some of America's top male writers of his generation, as well as penned editorials which questioned his country's morality laws.

Hefner comes out very well in this documentary. A man who never had to deny “having sexual relations” with any woman,” and proud of it.