Dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future is the Pantone colour of the year for 2018 .
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” says Laurie Pressman, vice-president of the Pantone Color Institute in a news release.
The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
“Deep purples break the barrier of feminine appeal, and broaden its usability into a darker, sophisticated jewel-tone realm. Pantone’s Ultra Violet, the color of the year, encompasses these traits as well as an energetic electricity to add more personality to the home.”
-Stephanie Pierce, director of design & trends at MasterBrand Cabinets
“This powerful and complex purple sparks creative juices and encourages positive energy. The intriguing and enigmatic Ultra Violet would be an inspiring addition to a home office, or a great conversation starter in a dining area.”
-Linda Crisolo, design expert and Merchandising Director at Art.com
“Purple is regency and panache. A complex hue with historical significance. Purple plays well with the grey trend we have seen but also reinvents itself with vibrant energy when paired with with yellow, green and teal. “
-Sue Wadden, director of color marketing at Sherwin-Williams
Images, courtesy of Sherwin-Williams
“2018 will indeed be the year of purple. Deep, complex tones like Pantone’s 2018 Color of the Year, Ultra Violet, have been gaining global momentum as a symbol of creativity, exploration and individuality. Formica Laminate’s Cassis design is our take on this visionary purple for surfaces. .”
- Renee Hytry Derrington, global design lead at Formica Group
Images, courtesy of Formica Group
“The resurgence of bold colors like deep purple offers an opportunity to strike a captivating balance in the home. Paired with simplicity and streamlined design elements, a pop of purple tones in a patterned wallpaper or furnishings maintains an elegance that is a refined, new interpretation of modern design.”
- Christine Marvin, director of corporate strategy and design, Marvin Windows and Doors