The Pantone Colour for 2017 is a refreshing and revitalizing shade: Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally.
Nature’s neutral, Pantone Greenery is a versatile “trans-seasonal” shade that lends itself to many colour combinations. Greenery can be paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of Pantone Colour of the Year 2016, Rose Quartz and Serenity
In colormix 2017: the Sherwin-Williams Colour Forecast, several palettes boast green hues. Cascades (SW 7623) is a deep, rich and jewel toned green that is both moody and opulent. Sheraton Sage (SW 0014) is a muted, organic and loamy green and our spin on vintage avocado. Lastly, Citronella (SW 6915) is a bright, vibrant and full of energy and Saguaro (SW 6419) is a rich green that feels like the jungle floor or a living wall of moss – absolutely stunning.
Additionally, Sherwin-Williams announced Poised Taupe (SW 6039) as its 2017 Colour of the Year. Poised Taupe signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together.