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White (OK, it’s Alabaster) makes a comeback

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A flattering, natural white, Alabaster sets the tone for harmony and balance for the coming year.


Sherwin-Williams has proclaimed Alabaster (SW 7008), a hue symbolic of new beginnings, as the 2016 Colour of the Year.

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“Alabaster represents a straightforward and necessary shift to mindfulness, well-being and an atmosphere that is pure,” said Jackie Jordan, director of colour marketing, Sherwin-Williams. “It provides an oasis of calmness, spirituality and ‘less is more’ visual relief. Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.”


Hotly debated as to whether it is a colour at all, white has a strong connection with pureness and light across many cultures. At a time when homeowners are faced with excess and clutter, and may be overwhelmed by the commotion of technology, Alabaster encourages a time to relax and re-examine.


Alabaster can be used as a monochromatic statement, or it can be paired with any other hue as the ultimate complementary color.


Drawn from Pura Vida, one of the four palettes in Sherwin-Williams Color Forecast 2016, Alabaster represents the prominent use of light, which is a key element for traditional Nordic design. Alabaster also pairs nicely with other popular Scandinavian décor influences including sleek lines, copper metallic finishes, marble and wood grain materials.


Alabaster creates an atmosphere of ease and contentment for many spaces. The powerful color sets the tone for healing, rest and meditation in a bedroom or nursery.


Comfortable and eclectic, elegant and functional, opposed by shadowy tones or paired with other light blushes and grays; Alabaster is the true neutral to set the tone for 2016.

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