The 86,000 square foot Target store in New Sudbury will open for business Wednesday (Nov. 13) at 8 am without a formal ribbon-cutting or customary speeches.
“The night before is a special night for staff and family,” explains Sébastian Bouchard, manager of public relations for Target Canada. “When the store opens on Wednesday, we will be concentrating on our guests.”
Target refers to its customers as guests. The Minneapolis-based chain, with 1,797 stores in the United States, is hoping Sudbury shoppers will enjoy the shopping experience and “unbeatable prices,” says Bouchard.
Livia Zufferli, vice-president of marketing, gave members of the media a store tour Friday, pointing out the wide aisles, exclusive brands, grocery section, Starbucks, pharmacy and price match quarantee.
“If there is a cheaper price (at another store), we will honour that price,” she said. “It is all about our expect more pay less brand promise.”
“We try to make sure the esthetics of the store is inviting and convenient to shop. Wider aisles, less clutter, brighter lighting…We have a quick cash in/cash out process.”
Sudbury-born Zufferli, looking chic is a red dress and multi-coloured shoes (from Target’s spring line), said customers can save an additional five percent on purchases when they use a Target Mastercard or debit card. The “Red” loyalty cards are offered through RBC.
By end of November, Target will have 124 stores throughout Canada. The Sudbury store is part of the final flight of 33 store openings. Twenty-four stores opened in the spring after acquiring the leasehold interests of 220 Zellers locations. The chain plans to reopen about half at Target stores.
“There are 120 people on the team,” at the New Sudbury store, said Zufferli.
Sudbury consumers will be introduced to some brand names exclusive to Target. These include an adorable line of girls’ clothing from Disney (D-Signed), Giada De Laurentiis cookware, Archer Farm foods and Smith Hawkin, an American home décor line.
Target Canada has teamed up with Roots and will feature its Beaver Canoe line of clothing and home
Fashion lines include Mossimo, Merona, Circo, Cherokee, Foxy Originals and Cocoa Jewelry. Zufferli attended Target’s recent Holiday Runway Show during Toronto’s Fashion Week.
“At the end of the show, a model brought out Bullseye, the Target mascot.” She has travelled across the country with the bull terrier but he will not be at the Sudbury opening.
For the holiday season, Target Canada will be open from 8 am to 10 pm seven days a week.