The publisher of Sudbury Living, Patricia Mills, is the 2013 campaign chair for United Way.
On Sept. 18, the new campaign focus and goal were revealed at NORCAT in front of a large crowd of community leaders, dedicated volunteers, and representatives from member agencies supported by United Way.
Mills announced a three year-campaign plan which aims to improve community awareness of the organization and focus on accountability to donors with regards to where their contributions are going. “Our focus on sustainability is also a guarantee to donors that supporting and building community is paramount to our community’s future and United Way is committed to this goal,” said Mills. “
We want to assure you that the diversity of a donation to United Way ensures that your hard earned dollars will be invested in and directed to those in our community whose lives will be improved and changed for the better because you cared. Together we can change lives, build community and plan for our future.”
In keeping with the three year plan, United Way broke tradition and announced a three year goal of $7 million. Michael Cullen, executive director for United Way Sudbury and Nipissing Districts, explained: “This three year financial goal is about making United Was more sustainable which will allow us to continue building our community for the next 30 years.” United Way Campaign is not just about financial achievements. Mills also announced a non-financial goal of increasing donor connection.
“This campaign plan will enable us to modernize our fundraising model while ensuring our donors come first,” said Katherine Cockburn, interim campaign manager. “We will be reaching out to our donors like never before to thank them for believing in our cause while asking them to consider sharing their contact information with us to increase engagement with Untied Way. This information will be kept confidential and will not be shared with any third party organizations.”
Last year’s campaign surpassed its goal of $1.85 million with over $1.96 million being raised through various workplace campaigns and individual donations. These funds are currently supporting 51 social service programs within the Greater Sudbury area – programs that offer front line supports to those that need it most and valuable training to the non-profit sector
Barbara Nott, Chair of the United Way Board of Directors said, “We would like to extend a very big thank you to all our past donors as well to all the wonderful volunteers who contribute both within their workplaces and on our committees. We look forward to fostering new relationships with other workplaces in the community.”
Source: United Way news release