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A is for Architecture

Sudbury Living Magazine August 28, 2013 Students, Uncategorized, Upfront No Comments on A is for Architecture
A_chitecture.Notice anything missing?That’s because the first ‘r’ in architecture is currently on hiatus at Café Petit Gateau. Or it could be the second ‘r’, which would make it Architectu_e.

Actually, it doesn’t really matter where the ‘r’ belongs, because all of the letters have decided to take a bit of a vacation leading up to the opening of Laurentian University’s School of Architecture.

Placed at various locations throughout the city, the letters have been garnering quite a bit of curiosity, said Kate Bowman, a business development officer with the City of Greater Sudbury and project staff with the School of Architecture.

There’s an ‘e’ currently chained to a bike rack outside of Boulangerie du Village. One of the letters spent some time wrapped up in a towel in the changeroom of the YMCA, while another spent some time on the Paris Street bridge. Letters have travelled as far as the Big Nickel, and one was Photoshopped onto the Super Stack, a photo that drew a lot of confused comments, Bowman said.

“This is designed to generate a lot of excitement building up to the opening of the School of Architecture on Sept. 4,” she said.

One strategy in that endeavour is to harness the power of social media, she said, and to have a bit of fun with it. In fact, Sudburians have been tweeting their own photos of the letters, something that was a bit unexpected, Bowman said.

“It’s been full of surprises,” she said.

Search @LU_architecture on Twitter to see more tweets featuring the letters. Anyone who finds the letters are welcome to tweet their photos to that twitter account.

The group settled on using the word ‘architecture’ because it’s bilingual – it’s spelled the same in both languages, Bowman said.

“As a team, we’ve been brainstorming ideas on where to put the letters, and challenging each other to come up with the best locations,” she said. “Word is spreading, and we’re quite pleased with it. People are now asking us if the letters can be part of their storefront, which is neat.”

The idea is to make people stop and think about the School of Architecture prior to the school’s opening.

“We’re going full throttle, and we’re very excited,” she said.

For more information on the School of Architecture, go to www.laurentian.ca/architecture.

Reprinted from Northern Life

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