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New Sudbury East Side Mario’s opens

Sudbury Living Magazine May 29, 2013 Our Town No Comments on New Sudbury East Side Mario’s opens

 

A new East Side Mario’s with a fresh, new Italian street festival look has opened its doors at 900 Lasalle Blvd. It is located in the curved-shaped building that for many years was home of East Side Mario’s.

The new restaurant, which offers the same great food at the same great prices as East Side Mario’s Algonquin Rd. is one of the first in Canada to reveal East Side Mario’s new design prototype featuring an improved audio video package, a more open, higher energy bar and dining area and new branding.

“It’s always a party at East Side Mario’s so we’re really excited that Sudbury residents will be among the first in Canada to see and experience the new street-festival interior design,” says co-franchisee Jeff Cook, who is also co-franchisee of East Side Mario’s Algonquin Road with Dan Villgren.

“The Lasalle restaurant is only the third East Side Mario’s location across Canada designed in line with the new prototype so Sudbury residents are really getting a sneak peek of what is to come.”

The e 5,000 square feet Lasalle Blvd restaurant, which was previously Fish Bowl restaurant, features an open concept interior with a more vibrant bar area. As a game is always a reason to party, numerous televisions are situated throughout the restaurant so guests can keep an eye on the score from wherever they are seated.

The restaurant offers East Side Mario’s popular selection of fun Italian food along with a variety of family favourites.  Guests can choose from everyday pizza or pasta value meals or popular entrees such as Linguine Chicken Tettrazini, Mario’s 16 Layer Lasagna, Firecrackcer Shrimp Bowtie, Roma Chicken or Steak Pepperonata. East Side Mario’s Lasalle also offers an unbeatable new lunch menu featuring more than 25 entrees and 10 sides for $9.99.

 

About East Side Mario’s

East Side Mario’s, a Prime Restaurants Inc. brand, has been providing guests with a fun experience since 1988. With 90 restaurants across the country, the East Side Mario’s brand is well recognized as the place to bring the family or friends for great value, fun and of course delicious food.  For more information visit eastsidemarios.com.

Source: NEWS RELEASE

 

RELATED STORY: THE SUDBURY CONNECTION

(This article was published previously in Sudbury Living.)

In February 1980, three Sudbury men, Nick Perpick, Ralph Roy and Gary Ceppetelli developed the Casey’s concept.

“At the time, the restaurant industry was very traditional. You had steakhouses, continental style, Chinese restaurants or Italian restaurants,” Perpick said. “What casual dining brought was a hybrid of dining and a bar, combined with food, fun and families.”

Customers were more than receptive to the idea. As the years went by, more restaurants opened in Ontario and Quebec.

The three partners opened their first Pat and Mario’s restaurant, which serves Italian cuisine, in Whitby in 1984, and other franchises soon began popping up across North America.

The establishment of Pat and Mario’s restaurant in the United States sparked the idea for East Side Mario’s.

The partners decided to launch a restaurant featuring the Italian-American food and culture found in the Lower East Side of New York City.

The East Side Mario’s concept has thrived. There are now 110 locations across Canada, and four in the United States.

With the rising popularity of their restaurants, in 1989, Perpick, Roy and Ceppetelli sold the business, although Perpick remained a minority owner.

In 2002, Perpick, along with partner John Rothschild, bought back the business he had helped to found more than 20 years earlier.

The 160-strong restaurant chain is operated under the name Prime Restaurants of Canada Inc.

The chain also runs 11 Irish pubs in Ontario under the names Fionn MacCool’s, D’Arcy McGee’s, Paddy Flaherty’s, Tir nan Óg and Sláinte, as well as two Toronto-area Belgian-style brasseries called Bier Markt Esplanade.

No matter how big his business gets, Perpick said he never forgets it all started in Sudbury. In fact, Casey’s still reflects its Sudbury roots, he said.

“The Casey’s today is different than the Casey’s it was in 1980. We’ve been able to evolve and re-invent the brand. While we believe the brand is stronger than ever, it still contains a lot of the culture and qualities that originated in the Casey’s in the Sudbury marketplace.”

The only Pat and Mario’s restaurant still operating is in Sudbury. The owners of Pat and Mario’s franchise, as well as the Sudbury Casey’s franchise, are Junior and Leslie Moutsatsos.

In 1981, the Sudbury couple opened a Casey’s franchise in Elliot Lake, but moved back home in 1984 to open a Pat and Mario’s on Lasalle Blvd. They bought the Casey’s on The Kingsway in 2005, and now employ 150 people in the city.

“I like to say that Casey’s is uniquely Sudburian and proudly Canadian. We gave birth to it here in Sudbury, and it’s ours. We might as well claim it,” said Leslie.

The couple said their goal is to provide the best customer service in Sudbury. They also feel strongly about treating their employees right.

“We have some awesome, awesome people working for us. I’ve had some people working for us longer than our kids have been alive,” said Junior. “That’s a big motivation for us to go to work every day. It’s just like going to see our kids.”

Casey’s most popular food is its ribs, “which are slow baked, finished on the grill, and laced with the restaurant’s own blend of barbecue sauce,” said Leslie.

Pat and Mario’s is known for its pasta dishes with homemade sauces, as well as its Caesar salad.

Perpick said the Moutsatsos family are “model franchisees” because of their strong commitment to the restaurant business and the Sudbury community.

 

 

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